Regional PC sales growth hits 19% in Q108
Quarterly sales growth in the Middle East remains strong while Europe trails at 12.6%
New data released by IDC Europe, Middle East and Africa has shown very healthy trends in the PC sales of the Middle East, with market growth hitting 19% in the first quarter of 2008.
The increasing popularity of notebooks is seen to be driving this growth, with the regional notebook market in particular growing by 43%. By contrast, desktop PC sales in western Europe actually declined by 1.7%.
This isn’t the case in the Middle East, however. Stefania Lorenz, director, IDC CEMA Systems said: "In contrast to declining trends in Western Europe, desktop sales continue to enjoy sustained growth in CEMA and represent over 50% of the market, with a 9.2% increase this quarter. This is driven by IT spending in the government and public sectors, SMB, and large enterprise segments.”
Further market commoditization should occur in the EMEA region throughout 2008 as PC prices continue to decline. More replacement and up-sell opportunities are also expected due to the sheer rate of expansion of emerging markets.
With regards to individual vendors the IDC data highlights the robust growth of HP and Dell, with the former now controlling a 20% share of the total PC market and the latter holding 21%.
Acer in particular did well, with a 90% growth rate in the MEA region.