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Dell launch new, redesigned Vostro in EMEA

Feedback from small businesses leads to thinner, lighter, more secure laptop

Feedback from small business customers has brought a redesign to Dell’s range of Vostro laptops, and as of today the new models are available across the region.

The new Vostro 13.3 inch 1310 and the 15.4 inch 1510 will be available in all Middle Eastern countries for $699 and $799, respectively.

Dell will be offering a redesigned 1710 laptop in mid May.

The redesign’s most obvious change is to make the laptops thinner and lighter. The 1310’s redesign means it has 94% of the viewing area of the previous model, yet weighs 20% less.

The new laptops also feature more preloaded security software, as well as the option to remove any unwanted software or trialware and partition the hard drive before purchase.

Sameh El Deeb, Client PC Product Manager of Dell Middle East said: “Listening to customers and acting quickly on their feedback to improve our products and services sets Dell apart. For example, customers told us in a recent global laptop study that data protection and pre-installed security software are, by far, the most important security features.

"They also said they wanted thinner and lighter machines, all at a good price,” Sameh El Deeb said. “We paid attention.”