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HP expand regional portfolio of solutions and services

Smart Printing software, new business assessments, and what it all means for the Middle East

HP has announced a range of new printing hardware, software and services aimed at business users, all of which will be coming to the Middle East region.

The new range of hardware includes the LaserJet CP1215 and the ScanJet N9120, HP’s lowest-priced colour LaserJet and the company’s first A3 enterprise class scanner, respectively.

The highlights of the new software are Smart Template Printing and Smart Web Printing.

Template Printing allows users to easily build and store templates in the memory of the printer, templates such as letterheads, invoices, postcards or menu borders. It allows companies to sidestep the need for pre-printed stationary. Smart Web Printing will allow customers to easily clip, arrange and store content from web pages, as opposed to having to rely on pre-built printable versions of web pages.

Meanwhile, HP’s new portfolio of assessment services will evaluate the efficiency or environmental impact of customers’ printing, copying and scanning environment, and new solutions are available to then help businesses to optimize, secure or track employee usage of this environment.

An item in the new portfolio of particular interest to emerging Middle Eastern markets will be the Managed Print Services contract, which requires HP to adapt the devices and solutions they supply as a company changes or grows. HP say the contract is flexible and scalable, and can be paid for using HP’s Base, Level, and Base + Click payment options.

Amr Hassan, General Manager of HP Middle East’s Imaging and Printing Group, spoke to us about the impact of these new services on the region.

“The Middle East is going through a remarkable transition” Hassan said. “This year, IDC forecasts that the total investment in the Middle East could reach $40.5bn - growing by more than 13% over 2007. Each of the major hubs is booming and IT needs in the region change at a blistering pace. As the investment continues and the growth flies forward, technology needs to be flexible, scalable and robust enough to satisfy the ever changing needs.

“HP’s latest offerings for 2008 will do just that. Our upcoming products are all part of our Print 2.0 strategy and how it unlocks the advantages of printing, by moving from analog pages to digital – and the added benefit of flexibility this provides – which is especially relevant in this region.”

When asked about SMBs who might not see printing as any area in which investment is required, Hassan said: “SMB’s need to focus on their core business, not on IT. They rarely have an in-house IT technician, choosing to look after IT themselves and therefore it is imperative that their IT systems just work. With HP's proven reliability, hassle-free printing and ease of setup and usage, SMB’s have more time to focus on their business rather then printer problems. On top of that we also offer HP Easy Printer Care Software that helps SMB’s to easily monitor and maintain up to 15 HP printers at once, making sure office printers are up and running optimally.”

HP just recently closed the acquisition of Exsteam Software LLC, a company offering solutions designed to streamline the creation and delivery of personalized documents.

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