Hits Africa to launch telecom services for Equatorial Guinea
Telecom monopoly set to end in the Central African country as Hits prepares to enter the market
Hits Africa is set to become the second national telecom operator in Equatorial Guinea, after being selected by the county's government to establish a converged fixed, mobile and data network throughout the country by 2009.
Hits Africa, which is a subsidiary of KSA-based Hits Telecom, will end the current telecommunications monopoly in Equatorial Guinea with the roll out a 2.5G and 3G mobile network by the end of 2008, and the development of fixed wireless services offering voice and broadband data by 2009.
Services will cover the mainland and Bioko Island, and an international gateway will open competitive global telecoms access for the country. Hits will also roll out a national WiMAX network to provide fixed-wireless services including voice and broadband data access.
"Our plan is to go to market quickly and to offer a wide range of services to the consumer," Talaat El Lahham, CEO of Hits Africa, said. "We are totally committed to this plan in Equatorial Guinea, we're now working on bringing the benefits of having a new major player in the market to customers as quickly as we can."
Dr. Mohammed Bahabri, vice chairman, Hits, added: "We believe this move will open up the market, create new growth in the market, build significant opportunities for the people of the country and deliver more efficient services to our customers in Africa through converged network."
With a population of some 1.2 million and GDP per capita of $44,100, and GDP growth of 12.7% a year, Equatorial Guinea is viewed as a market with significant potential.