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HP touts datacentre transformation as key to soaring demand

HP unveils applications and services for datacentre consolidation at Tech@Work Conference

Global enterprise infrastructure and service provider HP unveiled at its Tech@Work conference in Barcelona today a new set of products and services intended to assist its customers in consolidating existing physical assets into more efficient virtualised infrastructure.

Key highlights from the new services -which in conjunction with existing HP technology now comprise its Data Center Transformation Portfolio - include management tools that can manage both physical and virtual architectures, and a service that allows companies to use HP owned and managed datacentres to boost computing power.

The six services unveiled included Critical Facilities services, focused on consulting, design and assurance to enable customers to achieve more energy-efficient and cooler operations. Data Centre Consolidation works to minimise the number of customer facilities, while Virtualisation Services improves on HP's existing virtualisation portfolio with new services to assist in the creation of virtual infrastructure from existing physical assets.

HP stressed that a key part of the consolidation strategy is the fourth announced service, Insight Dynamics - VSE, which is what it claims is the first software in the industry to analyse, optimise and manage physical and virtual resources in the same way. Insight Dynamics supports multi-vendor hypervisor technologies and when it becomes available in Q2 2008 is expected to reduce common datacentre tasks by as much as 40%.

The other two services are HP Operations Orchestration enhancements, a set of integrations and enhancements intended to help enterprises comprehensively automate manual and error-prone processes across physical and virtual architectures, and Adaptive Infrastructure as a Service (AIaaS), which allows customers to access HP owned and managed datacentres, enabling them to increase their computing power within a matter of hours in response to their needs.

According to Ann Livermore, executive vice president of HP's Technology Solutions Group, the impetus for the new portfolio came from a recent HP-commissioned study which indicated that more than one-third of CIOs believe that in two to five years their datacentres will be unable to meet the rapidly growing demand for business services and applications.

"Today customers are facing multiple challenges - the explosion of data, a growing mobile workforce and the need for access to real-time information. HP is uniquely qualified to help CIOs dramatically change the way they create, manage and operate their datacentres," she said.

In addition to the new services, HP also launched a new scalable eight socket x86 ProLiant server based on AMD's quad-core Opteron processor, which it suggested as an ideal virtualisation platform.

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