Cisco software firm opens Middle East office
Applications developer sets foot in Dubai as part of expansion efforts
UK-based Cisco IP telephony applications developer Arc Solutions has entered the Middle East networking market by setting up operations in the UAE.
The company has opened an office in Dubai, which it will use to serve the entire Middle East and Africa region. Three-locally recruited sales and technical staff have already been brought on board to join managing director Ioan Macrae in attempting to build the firm's market share.
Arc, which develops and distributes software applications that add functionality to Cisco voice solutions, works exclusively through accredited Cisco resellers to target customers in vertical sectors such as finance, legal, retail and media.
"There is a huge opportunity for Arc Solutions in the Middle East with many greenfield sites and enterprises that want to embrace new IPT technology," said Macrae. "Dubai is arguably the technology capital of the region with significant investments in new communications infrastructure and gives Arc the best possible opportunity for success."
The launch of the Dubai office is part of a wider expansion plan that has also seen the company establish operations in the US, a market estimated to account for more than 50% of the world's IP telephony revenues. The US arm is being headed by Arc's former UK boss Richard Betts.