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NetApp sweetens partner programme

NetApp redesigns partner program to meet local needs

As part of a drive to gain new regional partners, data management vendor NetApp has redesigned its VIP partner programme. The move is intended to give resellers the resources they need to sell its storage solutions.

The new programme now has five stages to authorisation and according to the company the plan better supports its objectives of channel growth. Perhaps most importantly for partners in the Middle East, the programme is a global standard but allows for local adjustments and variables.

"The partner business plays a leading role within the distribution strategy of NetApp," said Martyn Molnar, regional area director MENA at NetApp. "Coordinated benefits and commitments offer a larger variety of cooperation possibilities within the new VIP partner programme. Our product range from fast primary storage to compliant archiving is extremely versatile and thus interesting for VADs, VARs, integrators and system vendors from various segments of the IT industry.

To promote loyalty from its channel, NetApp has packed the programme with many attractive purchase conditions and bonuses. The company is keen to point out though that the new programme is more than just a list of partner gifts and its main focus is product know-how, which it aims to improve through a comprehensive curriculum of education and certification training. Partners new to the programme should work their way through the ranks starting as authorised, becoming gold, platinum and platinum elite until they finally reach the heights and accompanied rewards of being named as a star partner.

"The opportunities that NetApp offers partners nowadays are more attractive than ever. We want our partners to be successful and therefore we support them on all levels," concluded Molnar.

This latest play from the vendor to strengthen its channel in the Middle East, comes after the recent announcement by the company that it had signed an MEA deal with Dubai-based distributor Aptec.

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