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T.A. Telecom launches music recognition service

NuuMuu to be region's first mobile music recognition service

T.A. Telecom, an Egypt-based wireless service provider, has launched a mobile music recognition service in the MENA region. The service, which is called NuuMuu, uses music fingerprinting technology to allow subscribers' phones to recognise music tracks and their performing artists.

To use the service, subscribers call a dedicated number and point their phone towards the source of the music they want to identify. The service will search for a fingerprint of the clip in an archive, and respond to the subscriber via SMS within minutes.

T.A. Telecom intends to develop the service into a "fully fledged music portal" that will allow users to purchase music via their mobile, manage music tracks, and identify the tracks downloaded most by other users, according to Amr Shady, CEO of T.A. Telecom.

"NuuMuu is an exciting development for music fans in the region and is only the tip of the iceberg," he said. "We want to give our customers a new freedom and independence when it comes to enjoying their favourite music."