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APC-MGE Middle East names successor to Hughes

Critical power and cooling services vendor APC-MGE has outlined its Middle East management succession strategy in the wake of the departure of longstanding regional chief Philip Hughes.

Critical power and cooling services vendor APC-MGE has outlined its Middle East management succession strategy in the wake of the departure of longstanding regional chief Philip Hughes.

The vendor has named Thierry Bayle, a 16-year veteran of APC-MGE's parent Schneider Electric, as Middle East operating director in a role that gives him full accountability for the vendor's performance in the region. He will also be in charge of driving business responsibility to a country level, in addition to building and leading the country teams.

Bayle previously served as area general manager for MGE prior to its merger with APC and will be joined on the senior management team by newly-appointed business development director for the Middle East and Turkey, Christian Bertrand. According to the vendor, Bertrand will provide "strong functional support" for the Middle East to ensure that business is concluded effectively and efficiently.

Both executives will be based in the UAE and report directly to Leonid Mukhamedov, VP for the CIS and MEA theatre. "APC-MGE recognises the potential in the region and is investing resources as it is a key zone in the EMEA set up," said Mukhamedov. "The two have been in the company for several years and bring the necessary international experience."

The formation of a new management team comes as APC-MGE claims its priorities in the region are to focus on increasing customer satisfaction, maintaining long-term relationships with partners and customers, and establishing effective post-sales support.

Former boss Hughes, who played a key role in setting up APC's business in the Middle East, is understood to be setting up his own business.