Nokia outlines vision for future of mobile
Nokia shares its vision for the future of mobile communications at exclusive briefing.
Oulu, Finland: Nokia today shared its vision of the future of mobile technologies at an exclusive media briefing held at the company's research centre in Oulu, Finland hosted by chief technology officer Tera Ojanperä.
"The world of mobile communications is changing at an ever increasing pace," said Ojanperä. "To continue to stay ahead in this environment and to develop innovative new products and services that excite consumers, companies need to embrace openness on many levels."
"At Nokia, we work with experts in the academic, scientific and developer communities, and increasingly importantly, [we are] directly in interaction with our customers. Innovation can come from anywhere, and we need to have the tools and flexibility to respond to that challenge," he added.
Ojanperä's presentation highlighted many of the areas where Nokia is developing new solutions, including Web 2.0 solutions for mobile devices, applications that bring more internet content to mobile users in developing countries, and devices that appeal more to non-technical users.
It is also looking at how to integrate new ways of digital interaction, such as social networking and virtual worlds into the mobile space.
The mobile phone giant is also aiming to develop its own internal culture of innovation, to help it to develop new solutions. Nokia has over 750 internal blogs, and 2,300 wikis that it uses to encourage collaboration on projects across the whole company.
Nokia also has an internal review site, Nokia Alpha Labs, for any applications created by Nokia developers, whether commercially or as a hobby, and also a public site, Nokia Beta labs, that gives anyone the opportunity to review and comment on applications that are more developed.
Ojanperä said that the arrival of new entrants such as Apple in the mobile space meant that companies such as Nokia were under increased pressure to ensure they retain their leadership in the mobile phone segment.
"With convergence, the competitive landscape is changing radically, we don't just have hardware competitors, it is software companies, internet companies that used to just be present in the web, now they are looking at mobile as the new platform. That is not to take away that we are making great hardware products, but that is not enough anymore," he said.