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Toshiba enjoys notebook success in ME

Company reports strong demand for its new Portege R500 notebook.

Demand for Toshiba’s latest notebook in the Middle East has been so strong that the company has run out of stock, according to a regional representative.

The new Portege R500 high-end notebook has proved so popular with consumers that the firm has had to introduce waiting lists, Santosh Varghese, general manager, Toshiba Computer Systems, Middle East and Africa, told local newspaper Khaleej Times.

“Toshiba does not compete on price and yet stocks of the R500 sold out within three days and waiting lists have been prepared across the region for customers eager to take delivery of the new notebook,” he said.

Toshiba Computer Systems, a subsidiary of Japanese computer and electronics giant Toshiba, launched the ultra-light model, which it claims is the lightest notebook in existence, in the region this August after an earlier launch in its home market.

Measuring 19.5m/25.5m in height, the Portege R500 is touted as one of the lightest and thinnest notebooks available.

The notebook market in general has enjoyed an upswing in the region, with shipments of notebooks increasing 61% year on year in 2006, according to IDC.

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