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Cal Micro aims to seek out new partner agreements

Achieving a better understanding of the market and identifying new partners that can use its services is the main reason distributor Cal Micro will be heading to GITEX Business Solutions this year, according to the company's president.

Achieving a better understanding of the market and identifying new partners that can use its services is the main reason distributor Cal Micro will be heading to GITEX Business Solutions this year, according to the company's president.

The company, which is attending the Dubai show for the third time in a row, says the event is a key stop on its list of trade events.

"We depend heavily on it due to the fact that many of the attendees are well educated on the products we offer," Khaled Hamade explains.

Cal Micro distributes computer products and spare parts for notebooks, printers and servers around the globe and will be displaying its full range of products at the show. Its product line for instance includes notebooks (both new and refurbished), memory, CPUs, hard drives, motherboards, networking products, and LCD monitors.

The majority of the California-based firm's customers are in the Middle East and Africa, Hamade adds, remarking that in September the company will be keen to catch up with its customers and partners in the region.

"We are looking forward to meeting our current and future partners, listening in order to better understand their needs, and introducing them to our latest current offerings of components and spare parts," he says.

Cal Micro's chief target market is VARs, resellers and retailers, Hamade says, and in terms of geographic focus the company is particularly concentrating on the Arabian Gulf. Outside of the Middle East, the distributor is also looking to forge partnerships in other regions such as the CIS.

Established in 1998, Cal Micro counts amongst its customers businesses, government agencies, educational institutes, and systems integrators. As for the main reason behind its success to date, Hamade claims that its competitive pricing has been a key driver of this.

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