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Selling its services

Technology solutions provider 3i Infotech will be keen to highlight its newly expanded range of IT services at this year's GITEX Business Solutions event, an offer that has been bolstered by a spate of recent acquisitions.

Technology solutions provider 3i Infotech will be keen to highlight its newly expanded range of IT services at this year's GITEX Business Solutions event, an offer that has been bolstered by a spate of recent acquisitions.

"We have grown through lots of takeovers over the last year and a half, and these have been mainly in the services space," says Hari Padmanabhan, the company's deputy managing director for this region.

He continues, "We've enhanced our back office processing capabilities for instance, through our acquisition of Professional Access in the retail space and AOK Business Solutions in the Indian services space. This makes us particularly strong in the areas of mutual fund application processing, credit card processing and retail loan processing; in fact any document based processes that need to be handled at the back end. And this has also given us some unique capabilities in terms of how we address the marketplace."

"Our vision now is to look at a customer - whether they're in banking, manufacturing or distribution - and offer them fully managed services," adds Padmanabhan. "If you look at a financial services firm, we'll be telling them we have not only the software required to run the business, but that we can implement that, as a service, and extend it to provide the back office server. Once they scan a document, we'll take that to our document processing centre in India, and then it will come back ready to work in the company's entire value chain."

The key role GITEX Technology Week plays in 3i's business development in this region is a key one, however Padmanabhan doesn't necessarily regard the event as a new business source so much as an essential partner networking event.

"We don't look at the show as a direct business creator, that's true," he explains, "we look at it partly as a branding exercise, but more importantly it's an opportunity to showcase ourselves to potential partners in areas where we're not yet represented. In the past the show has really helped us source and confirm partners in a number of new countries and build up our presence in geographies where we already have some coverage."

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