HP's print arm gets creative
Consumers who are looking to buy new printer products will have their needs amply met by leading IT vendor HP at this September's shopper event.
Consumers who are looking to feel and buy new printer products will have their needs amply met by leading IT vendor HP at this September's shopper event.
According to the boss of HP Middle East's imaging and printing group (IPG), Amr Hassan, the firm will be very active at Airport Expo Dubai, explaining and not merely selling its latest innovations.
"Even though we'll be there through lots of our retailers, we're not waiting for the in-bound consumers to necessarily come to us," Hassan suggests. "We'll also be targeting them with our own creative corner. Here they'll be able to see how technology can help them in their lives. We'll show for instance how they can print on t-shirts say, and take photos in different ways."