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Talking devices

The Gulf team of consumer electronics and IT giant Samsung Electronics is heading to the Consumer Electronics section of GITEX Technology Week this year with education firmly in mind.

The Gulf team of consumer electronics and IT giant Samsung Electronics is heading to the Consumer Electronics section of GITEX Technology Week this year with education firmly in mind; that is, educating of show visitors about the company's huge range of lifestyle solutions and, in particular, how these can increasingly communicate with each other to provide an effective end user experience.

"We'll be having a giant stand, similar to last year, which will sit within the new Consumer Electronics event," says Indraneel Mitra, the marketing manager of Samsung Gulf's advertising and promotion division.

"However whereas our theme last year was bringing technology together - or basic convergence - this year we're really exploring and talking about advanced convergence; how our lifestyle products can talk and communicate with to each other." On this lifestyle front, Mitra claims that LCD-based displays such as PC monitors and TVs are now winning the consumer race.

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