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Dangaard plans show debut

Danish company Dangaard Telecom is heading to Consumer Electronics this September in a bid to boost its presence in the region following its merger with US firm Brightpoint.

Danish company Dangaard Telecom is heading to Consumer Electronics this September in a bid to boost its presence in the region following its merger with US firm Brightpoint.

The merger between phone distributor Dangaard and its rival Brightpoint, another mobile phone distributor, was announced in February of this year, meaning the event will be the first time the resulting company has significantly promoted its new form in the region, Hadeer Mahfouz, retail marketing manager at Dangaard explains. "It is one of our aims, to say that this is the merger and to promote the name," she says. "Now we have an office here we have to be at the show."

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