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ViewSonic makes double appointment

Display vendor ViewSonic has strengthened its Middle East team by naming two new managers, including one who will be in charge of overseeing the company's channel activities.

Display vendor ViewSonic has strengthened its Middle East team by naming two new managers, including one who will be in charge of overseeing the company's channel activities. The dual appointment is designed to help the company continue the growth it has seen in the GCC, North Africa and Levant.

ViewSonic partners will now have Saif Khan as their main point of contact following his appointment as channel sales manager for the region. He has worked in the MEA and South Asian IT sector for the last nine years, holding positions with both consumer electronics and IT brands. His remit will be to build relationships with key corporate customers and develop the vendor's channel strategy in the reseller and retail markets.

Khan joins the ViewSonic team at the same time as Karla Rouhana, who steps into the newly-created role of corporate business development manager. She has seven years' experience in the UAE channel courtesy of stints at a hardware vendor and systems integrator.

"ViewSonic has enjoyed robust growth in the Middle East region in the past year and in order to increase our momentum, we need to further develop the expertise and the support that we offer," said regional director Aaron Fright. "The appointments of Karla Rouhana and Saif Khan will help us to increase the focus that we have on customers and our partners, and to build our relationships with them."

ViewSonic claims to have expanded at three times the rate of the Middle East monitor market last year, earning the accolade of the region's second fastest-growing display vendor in the process. The company is now aiming to become the third largest branded display region in the Middle East by the end of the year.

During the first quarter of 2007, ViewSonic's net sales in the EMEA region increased 19% year-on-year to $87m with an increase in LCD and projector unit growth playing a major role. Earlier this month, the vendor filed for an initial public offering and indicated that it could raise almost US$144m.

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