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Internet population hits 772 million

There were 772 million people - 16% of the globe's population - online worldwide in May 2007, research finds.

Internet research firm comScore's latest findings show that in May 2007 there were 772 million people online worldwide - some 16% of the globe's population.

Google continues to lead as the most popular online site, reaching almost 70 percent of Internet users. The top three properties each boasted more than 20 average visits per visitor in May: Google with 27, Microsoft with 23, and Yahoo! with 22.

The fastest growing Web site in the top 10 most-visited sites was Apple, which saw total worldwide visitation grow by five percent. This increase came ahead of the recent US release of the Apple iPhone.

Social networking site Facebook.com, whose survival in the UAE looked under threat last week with the censuring of Orkut.com, grew to become the largest of the Top 10 gaining properties in terms of monthly unique visitors. The site was the second fastest growing site in May, increasing total worldwide traffic by 22 percent.

comScore uses a fairly conservative definition - its 'online audience' consists of individuals age 15 or older who have accessed the Internet from a home or work location in the last 30 days.