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Magirus cans dual management strategy in Middle East

Enterprise distributor Magirus has ditched its strategy of having two managing directors running its Middle East operation.

Enterprise distributor Magirus has ditched its strategy of having two managing directors running its Middle East operation. Vimal Kocher, general manager finance and operations, has been selected to oversee the overall Magirus business in the Middle East, while his sales and marketing equivalent, Patrick Eichstaedt, is leaving the company following the completion of his two-year contract.

Magirus says the re-shuffle brings the Middle East in line with its corporate strategy of only having one managing director for each subsidiary, as opposed to two, which has been the case in the past.

"The Middle East operation has been the only country where Magirus has not established this new structure due to the fact that the company wanted to put a foundation for its multi vendor strategy," said the distributor in a statement. "Now this strategy has successfully been rolled out, the Magirus group management decided to implement its worldwide management structure in the Middle East."

In his expanded role at the helm of Magirus Middle East, Kocher - who has been with the distributor for six years - is aiming to develop the company's solution-centric business model in the Middle East.

"Looking to the growth in the Middle East IT market, we will now drive the sales force with a sales director to improve the market penetration and our solution and services selling approach", he commented. Kocher will report directly to Axel Feldhoff, executive VP of Magirus.

Magirus is one of the leading storage and infrastructure distributors in EMEA with annual sales north of US$700m and more than 600 employees. The company's business is primarily focused around high-end HP, IBM and EMC products, but it also boasts additional relationships with vendors such as DataCore, PlateSpin and Red Hat.