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GITEX 2007 takes new directions

The organisation behind Dubai-based trade show GITEX has unveiled a new format for the 2007 edition of the region's largest technology exhibition.

The organisation behind Dubai-based trade show GITEX has unveiled a new format for the 2007 edition of the region's largest technology exhibition.

This year's show, dubbed GITEX Technology Week, consists of three elements: GITEX Business Solutions, GULFCOMMS, and Consumer Electronics.

The Consumer Electronics section is new while the GULFCOMMS section ran for the first time last year.

GITEX Business Solutions, the IT component, will address enterprise and small and medium-size businesses and span halls one to eight of Dubai International Convention and Exhibition Centre.

It will have separate areas for network and security, office technology and supplies, and IT solutions, organiser Dubai World Trade Centre (DWTC) said.

GITEX Business Solutions will be complemented by GULFCOMMS, which will address the mobile, fixed, IP and satellite markets; and Consumer Electronics, which as well as consumer electronics will cover IT systems, components and peripherals.

"The region's IT industry is making major strides in terms of the scale of the projects being undertaken and the heightened sophistication of the solutions required. Given the increasingly specific demands of today's CIOs, DWTC has worked hard to create an environment where trade visitors can meet quickly and efficiently with a targeted community of potential suppliers," Helal Saeed Al Marri, director general of DWTC, commented on the new format of the show.

The timing of this year's show, the 27th edition of the exhibition, has also been shifted forward to the earlier date of September 8-12 in contrast to last year's event, which took place in November.

A spokesperson for the public relations agency representing DWTC explained this was because of a major government initiative in the fall, without giving more specific details.

GITEX Technology Week is held in association with GITEX Shopper, which takes place September 6-12 at the Airport Expo Dubai.