Empa calls on ex-Tech Data Middle East manager
Former Tech Data Middle East general manager Loay Qaddoura has joined distributor Empa as its new senior vice-president. Qaddoura takes on a role that has been sitting vacant since Empa veteran Savas Yucedag left for Microsoft more than six months ago.
Former Tech Data Middle East general manager Loay Qaddoura has joined distributor Empa as its new senior vice-president. Qaddoura takes on a role that has been sitting vacant since Empa veteran Savas Yucedag left for Microsoft more than six months ago. Qaddoura, who reports directly to boss Rahb Hamidaddin and the Empa board, says his aim is to strengthen Empa’s market position in what is poised to be a big year for the company. Early next quarter the firm is scheduled to move to a new head office and warehouse facility in Jebel Ali, which will hand it greater capacity. “One of the things that impressed me with Empa is that they have everything in place — infrastructure, products, resources,” said Qaddoura. “I have experience in multi-national companies and my aim is to improve Empa in areas such as logistics, credit and customer relations. We are going to build the Empa name and the first part of this plan is to work on strengthening our relationships with current vendors to increase the share of business we do with them.” Qaddoura boasts myriad vendor contacts from his time in the Middle East channel and he is looking to use this background to further enhance ties with existing manufacturers such as Intel and Kingston. He continued: “The second plan is to add more brands, especially in the first-tier enterprise sector. This is an area where I worked as a business support manager in Tech Data and we need to build something similar to an enterprise division at Empa.” Qaddoura worked at Tech Data for six years and left the company back in February. His last role involved managing the South Gulf region for Tech Data, which encompassed Oman, the UAE and Yemen. According to the Channel Middle East 2007 Power List, Empa employs 65 staff and recorded sales of US$83m last year. The company counts a number of large brands in its offering including Asus and Philips.