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HP to boost consumer support with paid-for services

The Personal Systems Group (PSG) division of HP Middle East is planning to offer consumer buyers of its products paid-for SMB and enterprise style support and service options.

The Personal Systems Group (PSG) division of HP Middle East is planning to offer consumer buyers of its products paid-for SMB and enterprise style support and service options.

Speaking to Windows Middle East this week, the company’s regional PSG boss, Anil Ghandi, explained: “We’re looking at offering such options to consumers so that they can also buy upgraded services, which will include for instance, instead of bench repair, other options that would give better service. But there’s always a cost associated with this."

It seems possible therefore that HP PSG Middle East might, over time, begin offering buyers of its laptop computers a similar scheme to Acer’s popular Collect and Drop repair service (whereby a customer’s faulty machine is collected, fixed and returned by a partner organization). However this type of ongoing support would cost the user.

“At the end of the day, if value or service is good if a customer is willing to pay for it. That’s an important point to remember. So we’re looking at what the market is really asking for, and we’ll then develop a strategy for consumers that will cater to this different market needs,” Ghandi added.

“When it comes to service and support, HP has the largest presence in the Middle East with a very well defined service organisation," he added.

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