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Moto’s ‘iRadio’ a no-go

Leading handset vendor Motorola has shelved plans to rollout technology that enables users to access internet radio channels via their handsets to prevent a ‘clash of interests’ with network operators according to US media reports.

Leading handset vendor Motorola has shelved plans to rollout technology that enables users to access internet radio channels via their handsets to prevent a ‘clash of interests’ with network operators according to US media reports.

The US-based vendor has ‘indefinitely’ delayed the launch after Motorola struggled to find how the application would generate revenue according to the company.

“There are some monetising issues we have to get through. We are figuring out the business model right now for both of us [Motorola and network operators],” said Paul Alfieri, a Motorola spokesperson.

The reports also suggest that a clash of interests between vendors and network operators is the chief obstacle to the technology’s rollout. Many network operators, the chief handset retailers in the US market, offer their own subscription-based music services and the introduction of ‘iRadio’ technology could potentially threaten the profitability of this model of music delivery.

The ‘iRadio’ technology was penned-in for a commercial rollout in the second half of 2005 in the US market after Motorola initially began testing the service in Los Angeles, USA.

The service was planned to enable users to download internet radio stations on their mobile handsets and listen to them on their phone or through a car radio via Bluetooth technology.

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