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Acer names new distributor for Saudi Arabia

Notebook PC vendor Acer is preparing to step up its assault on the Saudi SMB sector after signing a distribution agreement with Al Jammaz. The in-country outfit is permitted to go after commercial accounts with a specific mission to target small and medium-sized businesses in the Kingdom.

Notebook PC vendor Acer is preparing to step up its assault on the Saudi SMB sector after signing a distribution agreement with Al Jammaz. The in-country outfit is permitted to go after commercial accounts with a particular focus on small and medium-sized businesses.

The addition of Al Jammaz to Acer’s ranks — alongside other in-country distributors such as BDL — comes at a time when Acer has been building up its internal structure in Saudi.

Former South Africa-based commercial manager Shashank Sharma was drafted in to replace outgoing Saudi country manager Sunil Nair late last year, while the company has now officially confirmed the appointment of Basem Salaymeh as head of retail channel sales and Karim Hammad to front commercial sales.

“Acer’s decision to partner with Al Jammaz was an easy one to make,” claimed Hammad. “Al Jammaz has an established track record of success in the Saudi commercial space. Its IT sales business in the Kingdom is well-established and we intend to tap into that enormous resource base of existing Al Jammaz customers.”

Despite the strong unit growth that Acer has enjoyed in the Kingdom, Asim Al Jammaz, VP at Al Jammaz, believes there is still plenty of scope to strengthen Acer’s reputation and market position.

“Our technology brands speak for themselves, and we believe that the Acer brand is one which has yet to fully realise its potential here in Saudi Arabia,” he said. “Acer’s products for the commercial and SMB space offer the world’s latest technology and they get to market fast — two key considerations for our market.”

Acer, which made global revenues of more than US$9.7 billion during its last fiscal year, employs around a dozen staff in Saudi and claims to be the largest laptop vendor in the Kingdom based on IDC figures.

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