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Mindware announces healthy profits for 2006

Mindware, an IT distributor in the Middle East and North Africa, has announced recorded revenues of US$190 million for 2006.

Mindware, an IT distributor in the Middle East and North Africa, has announced recorded revenues of US$190 million for 2006.

Servicing a number of countries in the region including UAE, Saudi Arabia, Kuwait, Qatar and Egypt, the company’s value added distribution (VAD) concept has enabled the company to boost the market reach of its clients and sustain Mindware's profits.

“The company has developed initiatives that provide our resellers with training, technical support and various ancillary activities in sales and marketing, which allow them to better handle our various products.

"Empowering our partners through such initiatives gives us a strong foundation for our sales network, and provides a deeper and more extensive market reach to the global brands we distribute,” said Thierry Chamayou, deputy general manager of Mindware.

Mindware has also added Kingston, Quantum and Wyse Technology to its current portfolio that reaches over 4,500 resellers throughout the MENA region.

“Mindware's commitment to our business partners is unrivalled. The innovations we bring to them manifest our unflagging efforts to constantly meet the evolving demands of the industry and to better understand the specific needs of our clients and partners.

“We maintain a highly proactive approach to our business, looking out for whatever or wherever we can improve on every aspect of our services. This way, we are able to develop new strategies such as the Value Added Distribution concept, which boost our clients' profitability by facilitating penetration into specific market segments.

“Implementing such initiatives that add true value to the services we provide is a sure way to maintain a healthy relationship with our clients,” said Jacques Chammas, managing director of Mindware.

Mindware is now in the process of moving to the Jebel Ali Free Zone, which will enable the company to serve its resellers better. Operating from a free zone will eliminate trade license requirement, allowing Mindware to create a robust backbone for support operations through a new fully transparent ERP system.

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