Home / Wataniya to ‘push e-mail’ on Kuwaiti students

Wataniya to ‘push e-mail’ on Kuwaiti students

Kuwaiti-based network operator Wataniya Telecom will offer consumers push e-mail services by the end of March 2007 according to company officials.

Kuwaiti-based network operator Wataniya Telecom will offer consumers push e-mail services by the end of March 2007 according to company officials.

The company has offered its push e-mail services, termed ‘W-mail’, on its networks to corporate and SMB customers since Q1 2006 but the company hopes this value-added service will prove a point of difference in the Kuwaiti market.

“We hope to offer this service to Kuwait’s consumer-base before the end of March,” said Jukka Paasivaara, Wataniya Telecom’s director of sales.

“This is the next step in our evolution as a service provider,” he added. “This ethos has been the foundation of our current success in the market as we continue to prove we are far more than just a conventional network operator.”

Discussing the company’s strategy for the rollout Paasivaara claimed: “Successfully targeting people in their mid-to-late teens, as well as students, is a key aspect of our strategy with this rollout.

“People in this age group are keen to embrace new technologies and are likely to make use of this service,” he added.

Wataniya also claimed it was leveraging its presence in the business sector to shore up its popularity with the country’s older consumers.

“We are targeting the market’s younger consumers as we feel that by servicing the market’s ‘more mature’ consumers with our mobile office business package we have already gained recognition from the market’s older consumers,” said Paasivaara.

Watanaiya also claimed that users can access their Hotmail and Yahoo accounts using each company’s respective messenger platforms.

The company remains tight-lipped about the pricing strategy for its consumer e-mail offering but said that an announcement on the matter would be made within two weeks.

Watanayia enjoys a 45% market share in Kuwait behind market leader MTC.

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