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Symantec gives partner programmes a polish

Security vendor Symantec is vowing to make it more attractive for Middle East resellers to work with the company by introducing two new global initiatives in the region. The company has also completed an overhaul of its online partner portal.

Security vendor Symantec is vowing to make it more attractive for Middle East resellers to work with the company by introducing two new global initiatives in the region. The company has also completed an overhaul of its online partner portal.

The vendor has confirmed that its “Technical Specialist Programme” will be implemented in the Middle East, making it possible for partners to validate their technical skills and product knowledge online.

According to Symantec, the scheme — which measures product specific knowledge across core elements including product strategy and architecture — is designed to help “differentiate partner services and ensure partner credibility.”

The programme, which Symantec calls its most efficient and cost effective validation process to date, will also provide worldwide technical assessments of the vendor’s offering, regardless of whether its 60,000 partners focus on specific practice areas or the broader portfolio. All of the assessments are available on Symantec’s PartnerNet channel portal and the vendor has pledged to update them on a quarterly basis.

Symantec’s partner portal platform has recently been shifted from an older technology stack to a more robust platform as part of a “three-fold investment” the company has made in its partner infrastructure. The enhancements should make it easier for partners to source the sales training, technical enablement toolkits and programme information they need to sell Symantec solutions.

“The bulk of Symantec’s business in the Middle East is secured and managed through partners, who add value by being close to the customer, understanding their needs and providing them with appropriate services,” commented Katie Spurgeon, channel and alliances manager for the Middle East. “Our partners now have round the clock access to the latest information on Symantec’s products and new releases. This is important as Symantec’s stable of software has grown considerably through acquisition and innovation.”

In a further boost for partners, Symantec has also unified its technical support offerings for resellers. The move gives eligible partners access to 24x7 availability and security technical support for any Symantec enterprise product. Previously, most partners only had access to business-hour technical support.

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