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Canon adds GIC to armoury

Canon has appointed printer and scanner reseller Graphic International Centre (GIC) as an authorised partner. Under the terms of the agreement GIC will deliver Canon’s range of graphic art and computer aided design (CAD) printers into the UAE. The pair struck up a deal at the recent Signage, Graphic Imaging and Screen Printing exhibition.

Canon has appointed printer and scanner reseller Graphic International Centre (GIC) as an authorised partner. Under the terms of the agreement GIC will deliver Canon’s range of graphic art and computer aided design (CAD) printers into the UAE. The pair struck up a deal at the recent Signage, Graphic Imaging and Screen Printing exhibition.

Paresh Patel, director at GIC, said: “With the advertising industry in the Middle East witnessing a steady growth in the recent years owing to increased spending on advertising and publicity by companies to gain greater brand visibility and market share, the demand for our services and products have increased correspondingly. We have been able to maximise our brand visibility and explore potential business opportunities, and we remain upbeat of our prospects,” he concluded.

GIC reckons it was selected by Canon’s distributor GIBCA due to its extensive expertise and experience in the UAE. Partnering a host of other vendors in the printing industry including Seiko and Rex-Rotary, the reseller claims its familiarity with the UAE puts it in a strong position to maximise sales of Canon products in the market.

The deal with GIC marks the first major reseller signing made by recently appointed Canon distributor GIBCA. The company now sits alongside longstanding Canon distributor National Store, as a direct sales operator in the UAE, supplying business products to SMBs, enterprises and Canon resellers.

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