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El-Banna flies the Xerox flag

Printer vendor Xerox has appointed Belal El-Banna as marketing manager for its UAE division. In this role El-Banna will be responsible for the marketing activities of Xerox Emirates and will promote the company’s shift from a transaction-led to a services-led operation.

Printer vendor Xerox has appointed Belal El-Banna as marketing manager for its UAE division. In this role El-Banna will be responsible for the marketing activities of Xerox Emirates and will promote the company’s shift from a transaction-led to a services-led operation.

El-Banna will also focus on engaging with business partners and undertake the role of enhancing customer experience, according to the vendor.

Andrew Hurt, general manager at Xerox Emirates, said: “Belal will be a valuable addition to the management team and will bring with him his marketing experience and skills to ensure that Xerox Emirates captures the tremendous opportunities that exist in the markets we serve.”

El-Banna started working with Xerox in 1999 where he held several pre-sales, sales and marketing positions. He was office marketing manager for the vendor’s international group in his previous role. Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited, an operation that was established in 1985.