Home / Six Senses to cease as Jumeirah spa operator

Six Senses to cease as Jumeirah spa operator

Both companies remain tight-lipped about the specifics of the split

Six Senses Spas and Jumeirah have agreed to “pursue individual initiatives within the spa industry”, according to an announcement made this month by Six Senses.

Following hot on the heels of Jumeirah’s revelation last month that it intends to roll out a new luxury spa brand of its own, (see Hotelier Middle East, November issue), industry speculation suggests that the move to separate may have been initiated by Jumeirah.

Neither company was willing to go into detail about the reasons behind the split, however, and as Leisure Manager went to press, Jumeirah had still not issued a statement and had turned down all opportunities to comment on the situation. The spa company, too, remained vague.

“With both of our groups in similar mode, we made the decision to move forward independently,” said Six Senses managing director, Bernhard Bohnenberger.

“Six Senses Spas have a strong development programme with new locations stretching from the Pacific to the Caribbean, Middle East and Europe.”

When asked to elaborate on what these plans might involve in the long-term for the company’s Middle East operations, Nicholas Laidlaw, sales and marketing co-ordinator for Six Senses simply parroted the words of the company’s initial press release.

“I would like to reiterate that after two successful and award winning years, Jumeirah and the Six Senses Spa group have agreed to pursue individual initiatives within the spa industry,” he told Leisure Manager.

“Over the coming months these initiatives will see exciting new developments for both organisations, details of which will be communicated once confirmed. We look forward to sharing further details with you as soon as possible in the coming months.

“In [terms of] what the future holds for Six Senses now, [there are] some exciting projects we are currently working on,” he added.

The projects referred to by Laidlaw include the opening of the Six Senses Spa at Sharq Village & Spa in Doha later this month, as well as developments at Ma’in Hot Springs in Jordan and the Evason Hideaway at Zighy Bay, Oman. The company also has further developments underway in Thailand, Vietnam, Fiji and Portugal.

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