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HP brings personal touch to computing

HP’s personal systems group (PSG) has put in a stellar performance at GITEX 2006, according to Anil Gandhi, general manager of HP PSG in the Middle East.

HP’s personal systems group (PSG) has put in a stellar performance at GITEX 2006, according to Anil Gandhi, general manager of HP PSG in the Middle East. “The interest on the stand has been amazing. It has been packed all time and I think that this really reflects HP’s standing in the region and the huge demand that exists for HP solutions,” said Gandhi

From the PSG perspective, Gandhi believes that HP’s ‘The Computer is Personal Again’ campaign is resonating well with consumers in the Middle East.

“I would say that this campaign has been a great success,” he said. “It is focusing on the fact that individuals have a personal relationship with their computer, which is unique to each user. Our goal at HP is to respond to that and ensure that the computer is a more powerful personal tool. I think it is working and the early word from GITEX Shopper is that we are outselling all our rivals.”

“I think the fact that we have now reintroduced the Compaq Presario brand in this region shows how we are responding to the needs of each individual group of customers,” he added. “This is classical consumer marketing and by introducing this brand we can address a specific price point demographic that requires a quality, reliable product at an affordable price.”

Gandhi reckons that the breadth and depth of HP’s product and services portfolio increases its attractiveness to customers of all sizes.

“The way I like to look at it is that HP is the only company that can really address the needs of consumers, SMBs and enterprise customers alike. We make it a point to focus on all these segments. The breadth of the portfolio spanning the personal systems group (PSG), imaging and printing group (IPG) and technology solutions group (TSG) means that we can deliver comprehensive solutions,” he added.

HP PSG has also recently announced that it has expanded its desktop assembly plant capacity in Saudi Arabia — an initiative that Gandhi claims underscores the company’s deep commitment to the Middle East region. HP has tripled production capacity at the plant in Riyadh and will now use the facility to serve Eastern Africa as well as the Middle East.

Gandhi reckons that HP’s growth in the region has gone hand-in-hand with the growth of GITEX. “I was here when HP first participated at GITEX in 1995. The way that the show has grown is incredible. It is now much slicker, more sophisticated and also more glitzy and the organizer DWTC deserves a great deal of credit for this.”

HP has also reiterated its commitment to its Middle East partners during GITEX 2006, holding its partner awards evening last night.

For Gandhi, the role of partners is crucial in the Middle East: “Partners are vital to HP and we need to work with them to achieve our business goals. HP is the number one vendor in many of the segments that we cover. If we are not number one, then we tend to be a strong number two, and when that is the case we are aggressively chasing the number one spot.”

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