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Mayflex launches Dubai HQ at show

Structured cabling and fibre optic firm Mayflex is introducing itself to the regional market for the first time at this year’s GITEX.

Structured cabling and fibre optic firm Mayflex is introducing itself to the regional market for the first time at this year’s GITEX.

Having just opened its first office in the region in Dubai Media City this week, the tradeshow provides the ideal platform from which to introduce Mayflex and its product range to the region, as managing director for Middle East operations, says regional MD Gary Highton.

“We are distributors and also have our own product line, Excel, which is one of the leading independent brands in Europe, and we fully expect to have similar success in this region,” Highton states.

A full year of preparation, and an investment of almost US $2 million, has gone into bringing Mayflex to the Middle East, but the company’s pre-launch research has reassured Highton that this is money well spent.

“There is potential for massive growth in this region, and we believe this will continue to be stable in the long term – not just for the next two or three years, but for 15 years or more,” he says.

And the company’s plans for regional domination do not stop with Dubai and the UAE, says Andrew Percival, director of Mayflex.

“The Dubai office will serve the entire Middle East for now, but in six months’ time we will also be opening new offices in Riyadh,” he says.

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