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Mindware vows to land new brands

Mindware has reaffirmed its plans to strengthen its product portfolio as it continues to prove that a blended volume and value distribution model can work.

Mindware has reaffirmed its plans to strengthen its product portfolio as it continues to prove that a blended volume and value distribution model can work. The company’s GITEX stand bears the name of several key partners that Mindware works with including Citrix, CA and Intel, and managing director Jacques Chammas reveals he is keen to add more quality vendors.

“We are meeting continuously with potential vendors, but we are not in the business of just collecting brands for the sake of it,” he says. “We need to see the strategic value that the product could bring to our portfolio and make sure that it fits within our offering. The networking and security market is a very interesting area for us, particularly in terms of VoIP solutions. We are talking to three or four vendors about this.”

Chammas believes GITEX provides the ideal platform for Mindware to increase brand visibility and showcase the technology that it carries. He expects the exhibition to help the company maintain its current momentum ahead of what he predicts will be a fruitful 2007.

“Next year will really be a year of consolidation for us after the all the work we have done in establishing our product lines and sales force. We have also worked on setting up our back office functions in a way that will help us to achieve further growth over the next three years.”

Mindware was yesterday joined on its stand by Don Kennedy, VP global channel sales and marketing, at vendor partner Seagate. He is at GITEX to meet with allies from across the Middle East. “This week is a great opportunity to learn more about the region,” he says. “Seagate is planning to invest more in adding in-country sales resources to become even closer to our partners.”

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