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Toshiba tops ME notebook market

Toshiba Computer Systems Middle East and Africa is showcasing the latest in notebook advances and celebrating top spot in third quarter shipments

IT’S ALL SMILES on the Toshiba stand at GITEX today as the notebook powerhouse celebrates returning to the number one position in Middle East third quarter laptop shipments, according to the numbercrunchers at IDC.

Toshiba almost doubled its third quarter sales year-on-year to 88,407 units - a healthy 24% market share that left rival A-brand vendors trailing in its wake.

“Once again, Toshiba has confirmed its stronghold on the market,” says Ahmed Khalil, general manager for Toshiba Computer Systems Middle East and Africa.

“This is mainly due to the quality of our products and the proximity to the channel that allow us to sustain profitability across the value chain and better reach the consumer.”

Toshiba is showcasing the latest Qosmio models on its impressive GITEX standthis week with a special emphasis on the multimedia features of its cutting-edge products. Visitors can experience the high-definition DVD qualities of the Qosmio at Toshiba's dedicated on-stand movie theatre.

“We are confident that our new strategy of appointing country managers on the ground, as has been the case in Saudi Arabia and the Levant, will allow us to maintain our lead in the region by enhancing customer intimacy and getting us closer to our channel and reseller network,” concludes Khalil.

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