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Lexmark ventures into Egypt

Printer vendor Lexmark has revealed that it will soon be opening a full-fledged office in Cairo in an effort to take advantage of the growth potential in the Egyptian printer market. According to IDC, the printer market in Egypt is expected to grow by 5.7% this year to nearly 165,000 units.

Printer vendor Lexmark has revealed that it will soon be opening a full-fledged office in Cairo in an effort to take advantage of the growth potential in the Egyptian printer market. According to IDC research, the printer market in Egypt is expected to grow by 5.7% this year to nearly 165,000 units.

François Feuillet, general manager at Lexmark Middle East, said: “Egypt is the third biggest market in terms of volume after Saudi Arabia and the UAE in the Middle East & North Africa (MENA) region. We see the printer market in Egypt growing exponentially in the coming years, considering the current growth trend.”

Feuillet believes that Lexmark’s wide array of printing solutions will be well received by local channel partners: “With such exceptionally innovative products offering the latest in technology, Lexmark is sure to enlarge its market share in the entire MENA region especially in Egypt,” he concluded.

IDC estimates that the entire Middle East printing market will grow 5% this year. Total sales are expected to touch 1.7 million units compared with 1.61 million units in 2005.

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