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ITE to debut latest Treo Smartphone at Gitex

Dubai-based Middle East IT channel distributor ITE distribution will showcase a host of new products from its vendor partners at this year’s Gitex Dubai, including the new Treo Smartphone from handset manufacturer Palm.

Dubai-based Middle East IT channel distributor ITE distribution will showcase a host of new products from its vendor partners at this year’s Gitex Dubai, including the new Treo Smartphone from handset manufacturer Palm.

ITE currently boasts distribution deals with key vendor partners including Logitech, Kingston, ADS Tech, Belkin, Targus, Labtec, Playseats and Symantec. It services markets across the Middle East and Africa as well as the countries of the CIS.

According to Jita Singh, retail business manager for ITE Distribution, the company has developed a distinct niche through its marketing and support strategies as a retail distribution specialist.

She says that Gitex Dubai was an important event for the company as it provided “an opportunity to engage our resellers and end-users directly”.

“We can showcase the many new products that are released by our vendors in the pre-holiday season,” she explains. “Gitex is about making connections with our existing channel partners. It also provides us with a chance to expand our distribution reach by establishing new customer contacts.

“Gitex is five intense, exciting days of meetings and deal making. Coupled with our efforts to support resellers at the Computer Shopper show that is held in tandem with Gitex, this period represents a few months’ sales compressed into just a few days. The new contacts we make, the existing relationships we reinforce and the new product exposure we achieve, all combine to make Gitex an excellent opportunity for ITE’s growth.”

Singh describes the Middle East IT sector as a “maturing market that still provides real opportunities for growth” in comparison to other world markets.

“The regional markets are adopting and demanding new technology at a much faster pace than five years ago,” she says. “The region is all about the biggest, the best, the greatest and this theory applies to technology as well.”

Singh explains that ITE was committed to capitalising on new opportunities in the retail sector across the Middle East. “Growth, in depth, breadth and reach is always an objective for any distribution company,” she adds.

“As the retail market explodes, ITE will focus on development of programs to support more and more new retail models while maintaining the positive existing relationships with its key retailers. ITE will continue to concentrate its efforts on penetration of new markets including the CIS countries, Iraq and North Africa,” she concludes.

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