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3Com gets voice ready

3Com is preparing to unveil the next stage of its solutions roadmap at Gitex, as well as engaging in brand building and partner support.

3Com is preparing to unveil the next stage of its solutions roadmap at Gitex, as well as engaging in brand building and partner support.

The vendor will be showcasing a range of solutions at the show and making significant announcements about the next stage of its solutions roadmap. The key focus for Gitex will be around ‘voice ready networks’, ‘unified wired and wireless switching’ and ‘secured converged networking’, according to 3Com, with more details to come at the show in November.

“Gitex is a central facet to our overall marketing activity in this region. Over the years, the dynamic of many of Europe’s largest tradeshows has changed but Gitex has remained constant as being the primary occasion for us to reach our customers, work with our partners and showcase our latest innovations within the company,” says Issac Shihabi, general manager at 3Com Middle East.

3Com’s objective for November is mainly to reinforce its commitment to its enterprise customers to provide solutions aimed at tackling current critical business challenges. The vendor also wants to support its partners and ensure their growth and profitability, as well as highlighting the value for money that 3Com products and solutions offer customers.

“Our business is centred on addressing customer challenges and we need to be able to have an ongoing dialogue with the people we value most. We’re very excited about attending this year’s show and are highly confident that we can demonstrate our long-term commitment to the region and also to 3Com’s customers,” continues Shihabi.

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