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BSA keeps 'IT' safe

Business Software Alliance (BSA), an industry organisation that aims to eradicate counterfeit IT goods worldwide, will once again police this year’s Gitex Shopper and Consumer Electronics Expo 2006.

Business Software Alliance (BSA), an industry organisation that aims to eradicate counterfeit IT goods worldwide, will once again police this year’s Gitex Shopper and Consumer Electronics Expo 2006.

The BSA will ensure strict monitoring at Gitex Shopper to prevent any illegal software trade. It will be educating show attendees through distribution of brochures, booklets and printouts related to the issues concerning software piracy and adhering to intellectual property rights (IPR) and copyright laws.

“Gitex Shopper has been growing in size each year, making it very challenging for BSA to monitor the activities of all participating traders,” said Jawad Al Redha, co-chairman, at BSA Middle East.

“The host of measures taken by BSA and its allies to reduce piracy levels in the Middle East will help enhance the region’s status.”

At last year’s Gitex Shopper, BSA undertook a series of initiatives aimed at educating the visitors, partners, resellers and end users on issues relating to IPR and the benefits of using original software. An online quiz conducted at the BSA stand attracted a large number of participants, helping raise awareness about the detrimental effects of piracy on the national as well as the international level.

BSA also worked with event organiser DWTC to ensure software sold by exhibitors at the event was original. To facilitate this task, BSA had formed a watchdog committee to monitor the sale and usage of software during the show and prevent any illegal trading activity.

“BSA teams kept strict vigil on the products and solutions sold at Gitex Shopper by mingling with ordinary shoppers. This enabled us to get a first-hand feel of the shopper’s preferences and also the attitude of traders,” says Al Redha.

“We were able to get a better understanding of the consumer’s likes and dislikes, and we will be able to pass on some vital information to our members to help them improve product quality and service.”

Software piracy levels in the Middle East declined in 2005, dropping by one percentage point to 57%.

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