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Conference predicts future of FMCG

A recent conference by ACNielsen looked at shopping habits and trends in the region's retail sector.

Professionals from the region’s FMCG sector converged on Dubai in September for a retail conference staged by ACNielsen, a market research company.

The Consumer 360 event focused on shopping habits and behaviour in the UAE by introducing ACNielsen’s Shopper Trends study, which compares the development of markets, assesses consumer behaviour, and has been designed to provide an understanding of consumer shopping patterns across different trade sectors in the region.

The event brought together a panel of experts from different sides of the FMCG sector, comprising Piyush Mathur, managing director, ACNielsen for the MENA region, Jannie Holtzhausen, CEO Spinneys UAE, Alex Andarakis, CEO Aujan Industries, and Chris Percy, regional director for retail, ACNielsen, Eastern Europe, Middle East, and Africa.

Mathur spoke about the current status and growth in retail shopper behaviour. He also introduced some of the latest findings from the Shopper Trends study, which was conducted in more than 50 countries including the UAE and KSA.

Spinneys’ Holtzhausen gave a presentation on ‘The future consumer – the retailer viewpoint’, while Andarakis, of Aujan Industries, focused on the evolution of brand choice in the Middle East in terms of strategy. ACNielsen’s Chris Percy gave a presentation titled: ‘The Retailer point of view – Trends and Future of Retail’.

The event raised some surprising statistics, including that retail trade in the UAE is set to grow exponentially by 2010, ensuring that spending will reach 30% of Dubai’s GDP. To conclude the event, Mathur led a panel discussion on ‘the challenges of growing modern trade and the changing face of consumers’.

The conference, which is part of a series of events held to shed light on the FMCG industry, was well attended by senior marketing and brand managers from the retail industry across the UAE.

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