Home / Batelco and EMS bring BlackBerry to Bahrain

Batelco and EMS bring BlackBerry to Bahrain

Emitac Mobile Solutions (EMS), the Middle East market development partner for BlackBerry manufacturer Research In Motion (RIM), has struck a deal with Batelco to launch the hugely popular wireless devices in Bahrain.

Emitac Mobile Solutions (EMS), the Middle East market development partner for BlackBerry manufacturer Research In Motion (RIM), has struck a deal with Batelco to launch the hugely popular wireless devices in Bahrain.

“BlackBerry is the must-have business tool for mobile e-mail and communications,” said Ahmed Al Janahi, corporate affairs general manager at Batelco. “Business users can never underestimate the importance of staying in touch while on the go. BlackBerry can help businesses outperform their competition by increasing user productivity and efficiency, and enhancing customer service.”

The first BlackBerry device launched in Bahrain is the 8700g, which offers users secure wireless access to e-mail, phone, internet, SMS, organiser and corporate data applications. The solution is available immediately in Batelco shops and also through Batelco account managers for corporate customers.

“With over 5.5 million subscribers worldwide, RIM is committed to extending the availability of BlackBerry globally and we are pleased to be working with Batelco to bring the benefits of BlackBerry to mobile customers in the Kingdom of Bahrain for the first time,” said Charmaine Eggberry, VP and managing director of EMEA at RIM. “BlackBerry is the perfect tool for individuals that strive to be more productive, more flexible and ultimately more successful in work and life.”

“We are pleased to launch BlackBerry from Batelco in Bahrain and look forward to enabling new customers to realise the productivity benefits of BlackBerry,” added Derek Roga, CEO at EMS.

Batelco joins a growing list of operators deploying BlackBerry solutions in the Middle East as EMS delivers on its promise to make the service more widely available across the region.

Saudi Arabia’s Mobily has already introduced the BlackBerry wireless platform. EMS is assisting Mobily in launching, delivering, supporting and selling the BlackBerry mobility solution to its customers. EMS has already carried out a similar role with the UAE’s Etisalat and has seen strong initial adoption of push e-mail solutions by some of the largest corporate customers operating in the region.

Batelco claims that it is the first telecoms operator in the GCC to make the device available to individual members of the public.

“This year marks 25 years of service by Batelco to the Kingdom of Bahrain and the region-first launch of BlackBerry is an example of our determination to continue our pioneering service delivery,” concluded Al Janahi.

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