Home / Golden Tulip names new upscale brand

Golden Tulip names new upscale brand

Golden Tulip Hospitality has launched a new international luxury brand to meet the demands of international upscale travellers

Golden Tulip Hospitality has launched a new international luxury brand to meet the demands of international upscale travellers.

The new luxury hotel brand, The Royal Tulip, will be introduced into the Middle East with properties planned for Oman and Morocco. The Royal Tulip line extends Golden Tulip’s portfolio to a total of four brands across the three- to five-star hotel categories.

These include Royal Tulip in the five-star category; Golden Tulip Hotels and Resorts in the four-star leisure destinations category, and Tulip Inns in the three-star category.

“More frequently we were approached by developers and hoteliers, asking why we would not launch a luxury hotel brand alongside our Golden Tulip and Tulip Inn brands,” said Hans Kennedie, president and CEO of Golden Tulip Hospitality Group.

“We studied the impact it would have on both the positioning of our existing brands. From this, it appeared desirable to launch this initiative. We are expecting to develop some 40 hotels in the next four to five years.”

According to Golden Tulip the Royal Tulip hotels will offer variety of restaurants, cafes and bars; sophisticated business and leisure facilities; modern fitness centres and around-the-clock travel services.

Golden Tulip anticipates that its new luxury brand will continue to grow with the opening of new-build hotels in gateway cities worldwide, under the Royal Tulip banner.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.