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Sony Gulf reveals aggressive HD strategy

Sony Gulf has outlined an ambitious strategy to achieve 20% year-on-year growth in 2006, based on the wholesale introduction of new high definition (HD) products.

Sony Gulf has outlined an ambitious strategy to achieve 20% year-on-year growth in 2006, based on the wholesale introduction of new high definition (HD) products.

Masaru Tamagawa, managing director of Sony Gulf, revealed the company’s plans during the launch of its new range of HD handycam camcorders in Dubai last month.

“High definition is revolutionising the entertainment and consumer electronics businesses,” he said.

“We have devised a strategy to make HD technology available to both professionals and consumers, by providing an end-to-end ‘Sony High Definition Quality’ experience, that begins with professional content creation and extends to home viewing, recording, shooting, editing and storage.”

To promote consumer uptake of HD, Tamagawa said Sony planned to make 75% of its entire digital imaging and vision product portfolio HD-ready by the end of 2007, up from a present figure of just 35%.

“In the Middle East, we have led the introduction of HD consumer products with our Bravia LCD TV range,” he claimed.

“ Sony was also the first consumer electronics vendor to introduce HD camcorders and notebook computers equipped with HD editing software. Many more HD consumer products are scheduled for launch for the remainder of this year.”

Tamagawa claimed consumer demand for HD products in the Middle East was rapidly increasing. “We expect the transition to HD in the Middle East will reach critical mass in two to three years” he added.

Meanwhile, Sony has launched its new range of digital-SLR (D-SLR) cameras in the Middle East under the brand name ‘Alpha’.

Sony is the latest consumer electronics vendor to enter the lucrative D-SLR market, joining archrival Panasonic in challenging the dominance of industry giant Canon.

Sony’s D-SLR range features lens mount technology acquired from former industry stalwart Konica Minolta, which exited the D-SLR business earlier this year.

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