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Big is beautiful for Beautyworld 2006

Dubai provides a platform for the regional spa market as over 750 exhibitors attend the world's fourth largest beauty and wellness exhibition

As the curtain came down on this year's joint Beautyworld and Wellness & Spas Middle East exhibitions, the events' vital statistics endorse the region's beauty industry trade fair as a major success.

With 750 exhibitors from over 45 countries, over 8500 beauty industry professionals from around the region attended this year's show, a 40% increase on 2005 figures.

“I am overwhelmed by the response that we had. It was most certainly a record breaking show for us both in terms of exhibitors and visitor numbers,” said Diana Taylor, group exhibition manager for organisers Messe Frankfurt Dubai. She went on to explain that the beauty sector's 12% annual growth within the Middle East highlights just how lucrative the region is. “With Europe offering value growth of less than 2%, it's not surprising that the figures from across the Gulf are attractive to international suppliers.”

The 11th edition of the Beautyworld Middle East show, which was held at the Dubai World Trade Centre from May 22-24, included retailers, nail technicians, hair stylists and spa owners. This was the third time that Beautyworld incorporated the Wellness & Spas exhibition, which featured over 100 specialist suppliers, representing 300 brands from 20 countries.

“Beautyworld and Wellness and Spas Middle East are a crucial element of our annual marketing calendar for the region. The visitor profile of the exhibition has consistently matched our requirements. Our stand enjoyed exceptional attendance, and we have generated several quality leads. Not only have we renewed our existing relationships, we have made several new contacts,” said Nelke Van Aspert, CEO, Power-Plate Middle East.

A number of major trade associations were represented at the event, including the Barcelona Chamber of Commerce, the Thai Trade Centre, the Korea Cosmetic Industry Co-operative, and the Singapore Spa & Wellness Association, all of which were eager to develop business opportunities in the Gulf region.

“This year we had 38 companies participating, a 40% increase compared to last year and this will grow significantly for next year's show,” said Maria David, project manager for UBI France, one of the largest trade groups to be involved in the fair.

“French companies have also witnessed a dramatic increase in the number of products that they export to the Middle East and again this will increase year on year as the market continues to grow,” she added.

The event also included an extensive programme of demonstrations at the event, ranging from fashion shows, hair styling, body art and makeovers to spa and facial treatments. Additionally, the first-ever national nail competition took place at the show, allowing the Middle East’s most skilled nail technicians to showcase their talents in the Nail Art Competition.

According to Messe Frankfurt's Taylor, the success of the two exhibitions is driven by the current international trend toward healthy living and the associated high demand for the latest in spa products and equipment, wellness equipment, cosmetics, healthcare products and equipment. She believes the Beautyworld and Wellness & Spa Middle East events provide an important springboard for the international beauty industry to gain access to the Middle East's booming market.

“Both suppliers and buyers are keen to gain an increased share of this fast growing market, and of course many of the exhibitors have already signed up to return in 2007.”

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