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Radisson staff take to the uniform catwalk

Radisson SAS Hotels & Resorts has launched a new stylish collection of uniforms for its front office staff.

Radisson SAS Hotels & Resorts has launched a new stylish collection of uniforms for its front office staff.

“Radisson SAS prides itself in being a stylish, upscale, innovative, contemporary full service hotel brand. And one of the many ways to genuinely demonstrate our core values is through the look of our hotels and our staff members,” said Gordon McKinnon, senior vice president brands at Rezidor SAS Hospitality.

“Our aim was to develop a stylish collection of outfits that would not only be part of the clothing but a statement about the design and positioning of the Radisson SAS brand.”

The new collection will be implemented at all 189 hotels in 49 countries before the end of this year. The design and production process started in the summer of 2005 to compliment the contemporary image of the Radisson SAS brand.

A selected team of designers, operations, marketing, brands and purchasing services of Rezidor SAS Hospitality have together established a style that McKinnon claims is elegant, modern, fashionable and durable.

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