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Marriott grows North African group

US company is strengthening its African portfolio with a new JW in Algiers

Marriott International is to manage a new 274-room JW Marriott hotel in Algiers under a management agreement reached with Société de Development Hotelier. When opened in 2007, the JW Marriott Hotel Algiers will be Marriott International’s first property in Algeria.

The beachfront hotel will be located 20km west of Algiers in a community called Clubs des Pins, approximately a 40-minute drive from the Algiers International Airport. The site will also include 5,000m² of office space.

“Algeria has been a veritable cultural and commercial crossroads for centuries and we are excited to be able to participate in its regeneration as a destination for tourists and business travellers alike,” said Ed Fuller, president and managing director, international lodging, Marriott International.

For dining and entertainment, the JW Marriott Hotel Algiers will have four restaurants. Recreational amenities will include a health and leisure club, a private beach and tennis courts.
In addition, the hotel will have a large ballroom, which will be divisible into three sections, and an additional 955m² of pre-function space for conferences and social events. Eight meeting rooms, a boardroom and an outdoor Ramadan banqueting area provide additional function space.

The JW brand is Marriott’s premium hotel brand, and Fuller is positive that the JW designation is right for Algiers. “We are confident that our elegant, yet understated JW Marriott brand, with its unique environments and unpretentious authenticity, will be very successful in Algiers,” said Fuller. “We are very pleased to expand our presence in North Africa with this sensational hotel,” he added.

Further North African expansion will see Marriott opening new 171-unit Marriott Executive Apartments (MEA) property in Cairo.

The introduction of this extended-stay brand will account for Marriott’s third property in Cairo and ninth in Egypt and is to be developed under a long-term management agreement with ETAG Real Estate Development & Touristic Investment.

When opened, the Marriott Executive Apartments Cairo Nile Dolphin will be part of a mixed-use residential complex being developed on the west bank of the Nile river. In addition to the MEA, the development will include residential apartments, a 20-slip marina, restaurants, a 4000m² shopping centre, a private health club, a conference centre and a private Nile River promenade. Cairo-based Pavillion International Consulting has been selected as the architect.

The new MEA apartments will offer fully furnished and equipped one-, two-, and three-bedroom units. Each apartment features a fully-equipped kitchen and is fully furnished, with additional features such as a television and VCR and a security safe.

A dedicated work area within the apartment is also equipped with a desk, double phone and fax lines with voicemail.
“Our MEA brand has a loyal following among travellers that need a little more space than a traditional hotel may offer, or who plan to be in a location for an extended period of time,” said Fuller. “We fully expect this property to be a success from day one.”

Currently, there are 13 MEA properties in major gateway cities around the world, including two existing properties in Dubai, with a further 120-unit development set to open in 2008. Other future openings in the region include a 190-unit property opening in Manama, Bahrain, in 2006, and 138 units due to open in 2007 in Doha, Qatar.

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