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Starwood announces its second W hotel

W Hotels, the lifestyle brand from Starwood, is to open its second Middle East property in Doha, Qatar. The W Doha Hotel & Residences in Qatar is scheduled for the end of 2007. The news follows hot on the heels of the brand’s announcement that it will manage a W hotel at Dubai Festival City.

W Hotels, the lifestyle brand from Starwood, is to open its second Middle East property in Doha, Qatar. The W Doha Hotel & Residences in Qatar is scheduled for the end of 2007. The news follows hot on the heels of the brand’s announcement that it will manage a W hotel at Dubai Festival City.

Starwood has entered into an agreement with J&A Jaidah to manage the hotel. W Doha will feature 292 guest rooms, including 31 suites and 154 W Residences, multiple signature restaurants, a poolside outdoor shisha lounge, champagne bar, event space, and luxury retail space.

“W Doha will offer a level of design, energy and style that does not yet exist in Qatar while giving our guests access to some of the most authentic and treasured elements of the city, including shopping in traditional souks and desert safaris,” said Ross Klein, president of W Hotels Worldwide. “As the Middle East booms as a business and leisure destination, W is proud to offer a new kind experience for visitors and the local community in this region.”

The W Doha will offer the Living Room experience the brand is known for, creating a place where guests and the local community can socialise, poolside lounge areas and spectacular views of the Arabian Gulf.

“Coming on the heels of the W Dubai Festival City announcement, W Doha is another wonderful step for the W brand in an incredibly exciting and dynamic region and another step for Starwood that further solidifies its position as the leading global hotel operator in the Middle East,” said Roeland Vos, president, Starwood Europe, Africa & Middle East.

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