Daex books into hotel chains
Mercator has already signed up 18 hotel chains in Dubai, including the Fairmont, to use a new online hotel inventory application that allows users to book directly into the property management system (PMS) of a hotel.
Mercator has already signed up 18 hotel chains in Dubai, including the Fairmont, to use a new online hotel inventory
application that allows users to book directly into the property management system (PMS) of a hotel.
The Destination Accommodation Exchange (Daex), launch- ed at the beginning of this month, links into a hotel’s PMS and lets tour operators book hotel rooms in seconds where previously it would have taken up to 48 hours to do.
Executives at the eVentures arm of the Emirates Group, which owns Mercator, are also in talks with 45 other individual hotels in Dubai about rolling out the solution in their premises.
The 18 hotels already committed to Daex are currently testing the system and are expected to go live with it in July.
“The core aim is to make it easier for businesses to book hotel accommodation and apartment accommodation
in Dubai so that they can develop their business, retain their customers, and reduce their costs,” said Simon Lewis, Emirates eVentures manager.
“The process of booking a room and getting a confirmation number usually takes up to 48 hours and now a user can book a room in seconds,” he added.
Fairmont Dubai revenue director Kerstin Pundt said Daex would be hugely beneficial to both hotels and tour operators and would have a very significant impact on the industry.
Pundt noted: “What we expect improved productivity and efficiency in the booking process. The call volume will go down, agents can really focus on calls and bookers
will be able to retrieve information quicker.”
Currently the system is only available to hotels in Dubai — although any tour operator in the world with a Daex account can book rooms on the system — but Lewis said the goal was to expand the market to encompass all destinations on Emirates Airline routes.
He added that eVentures also hoped to expand the service to members of the public as well as tour operators and travel agents.
“The idea is that down the track we will be in a position where, say, you are boarding an aircraft to Sidney, you find out you have to stop in Singapore, and, because this system is internet-based, you can just go into Daex on the aircraft and book your accommodation there and then,” Lewis explained.
The service is free for the travel trade and for hotels the service is also free except an initial installation fee which is under US$1,000.
The cost of the system comes in the form of a fixed transaction cost of US$1.50, so every consumed booking is charged an extra US$1.50.
Daex is designed to work with Micros Fidelio, the leading financial accounting solution for the hospitality industry.
“The system works with Micros Fidelio because it has 99% of the five star market here in providing hotel systems and about 65% of the four star market and probably the leading technology for two and three stars,” Lewis added.