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Intel involves Brightpoint in building block plan

Global wireless device distributor Brightpoint has been confirmed as the Europe, Middle East and Africa (EMEA) supply chain solution provider for Intel’s common building block (CBB) initiative.

Global wireless device distributor Brightpoint has been confirmed as the Europe, Middle East and Africa (EMEA) supply chain solution provider for Intel’s common building block (CBB) initiative — a scheme designed to give locals assemblers a fighting chance against the financial muscle and economies of scale enjoyed by global A-brand vendors in the notebook space.

“Brightpoint is pleased that it will be able to participate in Intel’s initiative to accelerate notebook PC adoption by introducing its world-class supply chain solutions to this exciting new channel,” said Robert J. Laikin, CEO and chairman at Brightpoint.

Intel has worked with major component vendors to drive the development of interchangeable notebook components, otherwise known as common building blocks (CBBs). Working with the various components vendors, Intel has identified seven CBB categories: hard disk drive, optical drive, LCD panel, battery pack, customisable notebook panel, power adapters and keyboards.

By utilising CBB components, Intel hopes that resellers will benefit in terms of their ability to improve post-sales service and the availability of spare parts. Brightpoint’s role will be the supply of barebone ODM notebooks from Asus, Compal and Quanta that are compatible with the strategy to authorised Intel distributors in EMEA.

Resellers will then be able to purchase the barebone notebooks and build finished units using CBB components. Intel claims that the CBB initiative forms part of its attempts to accelerate notebook PC adoption through the emergence of industry-wide standards for notebook ingredients.

“Intel is committed to working with local players such as Brightpoint to enable them to capitalise on the shift to new technologies such as mobility,” said William M. Siu, VP and general manager for the channel platforms group at Intel.

Working as an aggregator in this initiative, Brightpoint will purchase the notebooks from the ODMs, which have manufacturing facilities in the Far East, and provide support in the promotion and distribution of these products to participating Intel distributors. The deal that Intel has signed with Brightpoint also includes the South America and North America region.

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