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APH sets a mouse trap in Dubai

MICE tourism is fuelling the demand for high quality, low cost accommodation, as more companies look for better value for their dollar.

MICE tourism is fuelling the demand for high quality, low cost accommodation, as more companies look for better value for their dollar.
To cater to this burgeoning market, Wafi Group LLC recently opened the Arabian Park Hotel (APH), a 318-room mid-range business and leisure hotel in Jadaf, Dubai.
The hotel was initially intended to be a short-term let residence, but following a feasibility study of 1000 industry professionals, Wafi decided to turn it into a corporate-focussed hotel.
“[The study] indicated that there was exceptional demand in the emirate for affordable, short-stay business and leisure traveller accommodation,” said Mark Lee, General Manager, APH.
Since its soft opening on May 20, APH has enjoyed “brisk business” and received several repeat customers, he said.
“Three-star properties are often misperceived; we’re targeting the niche for affordable mid-market hotels, and with 318 rooms, we’re able to cope with the huge capacity of inbound passengers coming to Dubai.”
The rooms and suites are spread over seven floors, each of which has a multifunctional lounge area suitable for informal meetings and presentations. A business centre offers internet facilities and two small meeting rooms.
“All of the king-sized beds can be converted into two single beds to cater to increased demand and smaller budgets in peak times,” explained Irena Gabrowsca, the hotel’s head of sales and marketing.
“Trade fairs and expositions will be big business; we have already signed contracts with Dubai World Trade Centre, whereby APH will feature on its web site.
“Since our recent soft-opening we have been busy with trips for travel agents and tour operators, as well as numerous site visits for the local corporate market,” she added.
The hotel is located five minutes from Dubai World Trade Centre, and 10 minutes from Dubai International Airport.

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