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PR arm splits up from Face to Face

Face to Face PR has split from Face to Face Advertising to become WPR, Campaign can reveal.

Face to Face PR has split from Face to Face Advertising to become WPR, Campaign can reveal.

The Dubai-based agency will continue to service its existing clients and is looking to affiliate itself with an international brand as well as consolidating its PR relationships across the region.

The agency had been operating as a separate unit for more than a year, and Jonathan Walsh, MD at WPR, said the demerger would enable the company to grow in other areas.

He said: “It is part of a process we have been going through for some time. Face to Face PR is a separate company, with a separate profit and loss and has been for some time. The creation of a new company with new name, punctuates that separation.

“We have built a good level of business. We have been talking to clients about this move for some time and they have been very supportive of it. We are putting on new business reasonably fast at the moment and we felt with a little bit more elbow room and room to manoeuvre we can create multiple streams of income.”

Asked if WPR was looking for an international affiliation, Walsh said: “We are certainly looking at that possibility and we are having discussions that ultimately might lead to an affiliation beyond the Middle East.

“We are looking to consolidate our relationships in the region as well.”

He added: “We are trying to keep ourselves light and flexible. We are not here for world domination and we are not here to open offices in every country.”

The agency handles clients including Sirocco, Manchester Business School, British Council, American Hospital, and Elite Jets. It will continue operating out of the Face to Face offices in the short term.`

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